First conference dedicated to sport and digital, Sport Numericus was held in the fall of 2011 and brought together all the major players in both sectors at the INSEP (National Institute of Sport, Expertise and Performance) for a day of meetings and workshops.
The organization chose Brand Brothers to design the global identity of the event: we created an entirely typographic logo, reflecting the values ??of creation, innovation and digital, while being minimalist (0 & 1). A strong and unique graphic language was developed to define the impact of the conference through print and digital signage. A proven success, both visually and popularly!