With a high technical expertise, Jaasp gives its customers new management control tools. The name Jaasp is inspired by the jasper gemstone, known for its many natural colors, which was used for the manufacture of prehistoric tools. The identity of Jaasp is designed to be sleek and modern, with a typo created for the occasion. The graphic designs of the website, the cards or sales brochure recall a cut stone, with a subtle gradation of colors.