The ACFT is an agency relative to the French Tennis Federation which coordinates and brings together the eight county tennis leagues in Ile-de-France.
Major organ of tennis in Ile-de-France, his action wasn't visible enough. The repositioning of the brand was given to Brand Brothers; the goal was to give the agency an effective global identity.
Designed around a unique lettering, the new logo combines strength and stature, but also meaning and uniqueness. The ACFT adopts a modern and permanent visual language, and a clean graphic that can be seen on every visual.